TEA 101: The Art of Owning a Tea Business

 

TEA AS A LIFESTYLE
More than a commodity or drink, tea has shaped religion, commerce, politics and cultures for thousands of years. Our students learn the roots of tea in Asia and its translation into western society as Bruce Richardson shares colorful insights from his latest books - The Book of Tea and The Social History of Tea. This inspiring session sets the tone for the entire weekend - and possibly your life's vocation.

 

FOUR CUPPING SESSIONS: GREENS/WHITES, OOLONGS, BLACKS, PUERH, HERBALS/TISANES
From single estate teas to flavorful tisanes, you will taste some of the world's great teas while you learn the art of making great tea time after time. Six hours of hands-on tastings over three days will include an introduction to tea grades and basic blending techniques. Students learn how to taste and evaluate teas using professional cupping sets as well as the Chinese gungfu method.

 

FROM THE BUSH TO THE CUP

This session introduces students to production methods used worldwide in growing and manufacturing specialty teas. This enlightening presentation has been featured in Fresh Cup magazine's TEA ALMANAC and a portion is taught annually at World Tea Expo by Mr. Richardson. Students come away with a better understanding of the steps needed to get tea from the bush to the cup.

 

TEA & GIFT SHOP RETAILING

You may feel confident about your knowledge of the teas you drink today, but do you know what teas Americans will be drinking in the coming years? We guide students through the daunting lists of teas to help them understand what tea drinkers look for on a well-crafted tea list. Our students acquire the skills needed to introduce the right teas choices to their customers.

As a added benefit, students receive the valuable Elmwood Inn vendor list with information about ordering the latest tea merchandise from the world's top wholesalers. Our staff has walked the aisles of trade shows for over 16 years. This list is priceless and will save you hundreds of hours of research in order for you to concentrate on making a profit.

 

DESIGNING TEA FOODS

No American tea venue developed as many recipes as Elmwood Inn's Shelley Richardson. Students will hear the details behind the beautiful tea foods found in her three cookbooks. Plus, it's a golden opportunity to ask her the questions you have on your mind. This stimulating idea-filled session is always a highlight of the weekend.

 

KITCHEN BASICS

Are you starting a tea room, tea bar or tea shop? What agencies do you contact? What equipment will you need? How do you go about setting up a kitchen or tea station that works for you. How will your local health department shape your business? We give students priceless guidance in all thes area.

 

TELLING YOUR STORY

Are you media-savvy? We will give you skills to enhance your public relations etiquette. From learning how to send effective press releases to developing an online press kit, we cover it all. Plus, every graduate receives a digital press release to take home and use with your business.

 

STAFFING AND RESERVATIONS

How do you find and train qualified employees? When is it feasible to take reservations and how do you avoid "no-show?" This session could save you a lot of money and headaches over the years!

 

TEA AND HEALTH

You've read Bruce Richardson's magazine articles about tea and health as he reports from the International Tea & Health Symposium in our nation's capitol. In this session, you will learn about the latest tea research and its implications for the tea industry. We will show you how to infuse tea into your customers' healthy lifestyles.

    

GETTING DOWN TO BUSINESS: DEVELOPING A BUSINESS PLAN

What should I charge for products and services? How do I find and train my employees? How much should I invest? Can I make a profit? What agencies do I have to contact? We will help you research these important questions before your banker asks. We even give you a complete sample digital tea business plan to use at home. Tailor it to your business profile, print it off, and take it to the bank.

 

TEA & ETIQUETTE OPTION

TEA 101 students may also add TEA & ETIQUETTE CERTIFICATION for a reduced price. See the pricing schedule.

 

All classes are held at historic Gratz Park Inn, Lexington, Kentucky.

 

Tea Education Class, Fall 2011